Lyft is launching in Uber's biggest market: New York

Mustachioed transportation startup Lyft is set to launch in New York this Friday, posing a direct threat to the firm’s chief competitor, Uber. Early on, Lyft plans to only serve two of New York’s outer boroughs: Brooklyn and Queens, reports the NY Times. Commenting on the omission of Manhattan, Lyft chief executive John Zimmer said Brooklyn and Queens were chosen because […]